NEWS: A change of direction...

It’s been quite an interesting few weeks on our new Chuckit! Blog and I don’t know about you folks but I’ve found the blogs rather refreshing and unique.

We’ve heard from Mette all the way in Denmark and have been introduced to her two little pooches Miki and Coby. We’ve seen a world TV star born in Nala the Vizsla and her detective attributes not forgetting Nala’s pet human Siv in Germany. We’ve also been introduced to Katherine T from the cold Highlands of Scotland and despite Scotland’s reputation we’ve seen no evidence of rain in Katherine’s stunning photographs have we?

I’m personally very proud of our bloggers here and very grateful for their efforts. These wonderful dog lovers write these blog posts for us absolutely free so I just wanted to publicly say a big thanks to those folks and their cheeky pooches. You guys have had your blog posts read by thousands and as a result you’ve helped engage many dog lovers across the globe so once again, THANK YOU!

Some of you may or may not have heard that the brand Chuckit! was recently bought out by a huge American pet company called Petmate. Some of you may be wondering what this means for the brand and its future?

What I can tell you is that Chuckit! is here to stay and moreover, Petmate will no doubt invest time and finance into improving the brand, perhaps introducing new toys and spreading the word globally so not just the UK.

Our Company has been charged with flying the flag of Chuckit! in the UK and we will still be right behind the brand 100% in both retail and wholesale terms.

However, I am really quite excited to announce that as a company, we’re going to be not only expanding our range of Chuckit! dog toys in just a few weeks (sneak peek below), but expanding the range of brands we offer. Come January 2014 our name Chuckit! Dog Toys UK will be no more but instead a new and improved brand, collection and services will be introduced.

So what are we going to be selling?

Well for starters… Chuckit! We’ll still be No.1 for Chuckit! and have the largest retail and wholesale collection in the world.

The rest… I’m afraid is under wraps but what I can tell you is that we will market other superb quality toys in addition to some premium foods, accessories and canine outdoor wear, collars and leads.

Our aim to be a ‘one stop shop’ for your canine needs without ever compromising on quality. Think of us as the John Lewis of the dog world!

What’s our name going to be?

We’ve got some ideas that’s for sure and one name is sort of the frontrunner. However, if any of you guys have an idea why not drop us a line or send us an email with your suggestion?

In the meantime, do stay tuned for early November’s new Chuckit! collection announcement. Come December, we’ll be dropping hints about THE NEW COMPANY name and more.

Many thanks for reading and as always, happy playing!

Over and out for now!


Zak Taylor

CEO Chuckit! Dog Toys UK

0800 2289 147


Write a comment